Executive coaching has developed predominantly around the one-on-one coaching model aimed at the identification and fulfillment of the executive's individual goals. In this context, the common goals of the larger team and the executives' impact on that team are often not given due weight. Yet in the modern workplace it can be said that individual success counts for little in the absence of excellence in working effectively together. In short, corporate success is a function of how well teams work, and conversely the most costly corporate failures are caused by breakdowns in the fabric and practices of teamwork.

An effective team coach must understand the dynamics of people working together, encourage accountability to company and customer as well as individual empowerment, to take a stand for team success as well as individual success. This requires an awareness not only of how individual's get in their own way, but of the many unconscious interferences that impede team excellence.

The coach who can understand and encourage a team mind set is worth much more to a company than one who can only help individuals succeed. In the Working Together Executive Workshop coaches have the chance to witness most of the obstacles that prevent excellence in cooperative work, and the chance to observe and to practice live team coaching. As with individual coaching, the primary function of the coach is seen as holding up a clear mirror so that team members can become aware of the impact of every communication on the team's capacity to excel.